Mascara has been enhancing lashes for more than 5,000 years. In Ancient Egypt, both women and men used kohl to darken their eyelashes and eyebrows for beauty, sun protection, and spiritual beliefs.

Modern mascara began in 1915 when T. L. Williams created a lash product inspired by his sister's homemade beauty recipe. He went on to found Maybelline, helping make mascara a beauty essential.

A major breakthrough came in 1957 with the introduction of the mascara tube and wand, making application easier than ever. Since then, formulas have continued to evolve with options for lengthening, volumizing, curling, and waterproof wear.

Today, mascara remains one of the most popular makeup products because just a few strokes can instantly make your eyes look brighter, bigger, and more defined.